Equus Live is independently run by Amjo Consultancy Ltd. Directors of Amjo Consultancy are Amber Byrne and Joanne Quirke. Amber and Joanne were brought up around horses. They have both competed and worked in the sport horse and thoroughbred industry and have a proven track record for running events. Amber and Joanne wanted to combine their love of all things Equine with their business knowledge to create an event that appealed to all equestrian lovers and promoted Ireland as the Centre of Excellence for the horse. Equus Live will be Ireland and the industry’s opportunity to promote all that is good about the equine industry. It will provide something for everyone and will appeal to a cross section of people from those who rely on the industry for their livelihood to someone that has a passing interest in horses.
Amber Byrne has over 15 years experience in the sports marketing and events industry. Amber worked for 6 years in the UK for sports sponsorship agency SBI (now part of IMG) and betting exchange Betfair. Since 2006 Amber has freelanced as an events and sports marketing consultant. Her equine related clients have included Horse Racing Ireland, The ITBA and Tattersalls Ireland. She set up and ran the first two ITBA Expo’s for the Thoroughbred Breeders Association and is Event Coordinator for the Tattersalls International Horse Trials and Country Fair.
Joanne Quirke has over 10 years experience in both business development and operational management. She is now freelance and divides her time between working as sponsorship advisor on some of Ireland’s largest equestrian events and acting as consultant to new wedding and events venues.
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