Equus Live 2013 Innovation Award Shortlist Announced

Equus Live 2013 reveals shortlist for debut Innovation Award

Thursday 17th October, 2013: Equus Live 2013, the inaugural spectacular indoor equine event, has today announced the shortlist for the Equus Live Innovation Award. Sponsored by Enterprise Ireland, a total of seven innovative products have been selected to display their products at the upcoming indoor event.

Taking place in The Event Centre, in Punchestown Racecourse, Co. Kildare on the 2nd and 3rd of November, Equus Live is the first event of its kind showcasing all the Irish equestrian world has to offer.

The Equus Live Innovation Award seeks to establish the most innovative product on the equine Irish and UK market. Entries were received from across Ireland and UK and the following products have been shortlisted to be displayed at Equus Live 2013;


  • Multi-Purpose      Saddle Trolley; Rolltack Ltd
  • A      threadless stud system; Pro-Fit Studs
  • Social      network for Horse Racing; Gallops Live
  • Broadland      Boot- Riding boot for the larger calf with side zip; Tuffa Boots
  • Equine      Hay Feed System; Harmony Equine Feeder
  • Feed      storage bunker and dispenser; The Smart Bunker
  • Dressage      Close Contact Saddle; Berney Brossaddles


Those in attendance will have the opportunity to see the shortlisted products in their infancy as each battle it out to scoop the Innovation Award and a bursary fund of €1600.  The winner of the Equus Live Innovation Award will also reap the benefits of one to one business mentoring covering the key areas of legal, design, and public relations.


The displayed items will be put under scrutiny by the most creative brains in Irish business, a selected panel of Equus Live judges including Brian Purcell (judge on TV’s The Apprentice), serial entrepreneur and Dragon Gavin Duffy and Senator Mary Ann O’ Brien.

Amongst the products shortlisted are;  Gallops Live, a website and social network for horse racing launched in April this year which has created a community uniting all equine involvement and interest. Also on the shortlist is the stylish Broadland Boot, a riding boot with a with side zip specifically designed with the wider leg in mind and a top quality dressage handmade saddle crafted by Berney Brossaddles. For full information on the shortlisted products visit www.equuslive.com.

According to Amber Byrne of Equus Live: ‘We are delighted with the impressive level of entries that we have seen for this year’s inaugural Equus Live Innovation Award. The entries truly demonstrate the increasing number of entrepreneurs in the equine sector. This award offers unique exposure for those shortlisted to demonstrate their final products to the best in Irish business. The winner of this prize will not only win a substantial bursary from Enterprise Ireland but will also receive mentoring advice from the country’s best.”

According to Garrett Dee of Enterprise Ireland, ‘The quality of entries for the inaugural Equus Live Innovation Award demonstrates the need for continuous investment in export development as well as innovation as a crucial facet of the success of Irish industry worldwide. Enterprise Ireland is delighted to sponsor this year’s Innovation Award Bursary, recognising the importance of consolidating the Irish equine sector and its overall potential. With sales for the equine sector surpassing €248 million in 2012, the future is bright for all those engaged in the equine business.”



For further information, please contact Leona McDaid or Saoirse Whelan at Bespoke with Direction:

Leona McDaid: (01) 6329250/087 138 1757/ Leona.mcdaid@bespokewithdirection.ie


Saoirse Whelan: (01) 6329258/ 087 954 3089/ Saoirse.whelan@bespokewithdirection.ie


Note to Editors:

Equus Live 2013 is supported by LEADER funding, which is managed by The National Rural Network (NRN) and is a component of the Rural Development Programme for Ireland 2007-2013 (RDP)

Innovation Award Judging Panel

Innovation Award Prize
The winner of the award will receive the following

1. A Bursary: A bursary from Enterprise Ireland of €1600
2. Design Mentoring: Development of a product by Claire Goodwillie Design
3. Legal Mentoring: Two hour advice session from Maurice Power Solicitors

4. PR Mentoring: Development and issue of an industry news release by Big Picture Communications

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